LAPP Launches New Brand Identity at Hanover Trade Fair

LAPP Launches New Brand Identity at Hanover Trade Fair

LAPP Launches New Brand Identity at Hanover Trade Fair

ONE COMPANY, ONE NAME-WORLDWIDE

LAPP, the expert in connection technology, is developing its brand. By using the name LAPP – in capital letters and with no additions – the family company is underlining its international alignment and positioning as a leading supplier of connection solutions.

In the future, national subsidiaries and departments will all operate under the name LAPP with no additions. The message is clear – one name and one logo for the entire company, offering its customers the same outstanding service at all times, wherever they are.

The new brand identity will be on display for the first time at the Hanover Trade Fair. In future, the family name will represent the company’s fundamental values – focus on success, focus on customers, innovation and family.

The new branding is LAPP’s response to the fact that what was originally a cable manufacturer has developed into a provider of connection solutions. Name affixes such as “Kabel”, “Cable” or “Cablo”, which have been used in many countries since the company was founded in 1959, will disappear.

In recent years, LAPP has successfully developed into a provider of integrated solutions and branded products for numerous industries and applications; as evidenced by the positive results for the past financial year which saw a 13.9 percent increase of global turnover.

“Now is the right time to have a uniform name worldwide and a unified logo to link everything together,” explains Chairman Andreas Lapp. Customers and their needs were at the heart of the decision.

“These days it is no longer so important in which country our customers buy our products and where they are delivered to – we’ve been working as an international team for a long time. It is a logical progression for our external identity to reflect that. And what’s more: that is exactly what our customers expect”, Andreas Lapp continues.

The change is a logical step in the company’s development but is also a joint decision by the Lapp family – LAPP is still LAPP.

This was shown by the change of generations that occurred in 2017, when Matthias Lapp, a member of the third generation of the founding Lapp family, took over the role of CEO for Europe, Africa, the Middle East and South America.

Lapp Tannehill is an exception to the name branding and will retain the name, Lapp Tannehill, due to the special nature of our business model as a distributor of LAPP products, along with other well-known manufacturer and supplier solutions.

We have wire and cable solutions for a wide range of industries, including equipment manufacturing, building and contractors, aerospace, military and defense, automotive, transportation, construction, medical, oil and gas, renewable energy, automation, lighting manufacturing, and security.

We also provide additional value-added services to accommodate special requirements or specifications, including wire striping, dying, twisting, cut pieces, re-spooling to specific put-ups, and kitting.



Need a Quote?

Our quick quote form is an easy way to get you the information you need to keep your project on track.

If you still have questions, chat with us online or call us at 800.633.6339. Our customer service representatives are available to answer questions Monday through Friday, 8am - 5pm CST.

Start Your Quote

Customer Portal | Online Account Management Tool for Current Customers     Log In

Copyright © 2013-2017 Magento, Inc. All rights reserved.