Lapp Tannehill Sets Ambitious Growth Plan
January 2018
The goals for Lapp Tannehill are ambitious: to double sales within four years and supply to all of North America. “Since it was founded, Lapp Tannehill has used local resources in Minnesota and is set to see growth outside of its core region,” said Gerald Lawrenz, CEO of the North American region.
“We began expanding in the southwest over the course of the last fiscal year and Lapp Tannehill is now targeting the rest of the USA.”
“At the end of the year one of our expansion plan we are proud to report that we are on course for achieving our goals on schedule and are prepared to deal with the challenges ahead,” explained Mark Babcock, President of Lapp Tannehill.
The business model is primarily based on providing a direct service for OEMs with additional focus on the contractor market.
What makes Lapp Tannehill special [within the Lapp Group] is the fact that the company acts as a sales partner for more than 300 wire, cable, and connector manufacturers in the North American market.
“This enables us at Lapp Tannehill to offer a full range of products in this sector,” said Gerald Lawrenz, “and we want more customers to benefit from this in the future.”
Lapp Tannehill Launching Several Initiatives towards New Growth Targets
In the first year of the expansion plan, Lapp Tannehill already managed to achieve substantial growth rates in the North American market. The expansion plan involves a modular approach, focusing on the further expansion of new sales locations to be implemented in phases.
Additional sales staff have been added in Houston and Dallas and they are currently in the process of hiring more sales staff around the USA.
Expanding their business on the website is another priority, with additional tools that help customers enhance their productivity and allow Lapp Tannehill to continue to provide excellent customer support.
Live chat for fast customer service, along with online orders and order management for current customers have already been implemented on the Lapp Tannehill website.
Future Sales Locations in Key Markets
Even though Lapp Tannehill can do same-day dispatch in most cases, it may take between one and four days for customers to receive the goods depending on where they are located.
Our aim is to be able to deliver to the contiguous USA within 48 hours of an order being placed. We are looking at new possible sales locations throughout the entire country.
Mark Babcock said: “We are confident that this active campaign will allow us to attain rapid growth on the North American market. Our customers expect us to keep pace and expand with them while continuing to offer them the type of service they want in the future as well.”
The growth plan has been accompanied by extensive renovation work at the company headquarters in Savage, Minnesota. This involved the introduction of an open-plan office concept with LED lighting and ergonomic office furniture and the creation of a new training room.
The warehouse was converted LED lighting to keep power consumption in check and modern fans ensure the optimum exchange of air.
The History of Lapp Tannehill
KL Tannehill Inc. was established in 1958 by Ken Tannehill and initially concentrated on supplying cables to the military aviation industry. Over the years, the company developed into a full-service provider for cables and connectors, primarily serving OEMs in the northern Midwest of the USA.
KL Tannehill has been a member of the Lapp Group since 2000. In 2005, KL Tannehill started to evolve from a regional company to a national supplier of wire, cable, wire management products and connectors. In 2007, the company changed its name to Lapp Tannehill and moved to the new headquarters in Savage, Minnesota.
In the years that followed, the company established sales locations in California, Texas, and Nevada to be able to provide better support for the customers in these markets.
